Programme Context:
New Enterprise Creation on Online Marketing / Digital Venture Building

Programme Format:
4-day practical, experiential training

Target Participants:
Students / aspiring entrepreneurs; implementation involved GSSSIETW MBA and GSSS-SSFGC BBA/B.Com student teams

Core Orientation:
Digital entrepreneurship, online business creation, digital marketing and startup development

Key Learning Areas:
Product and branding validation, Google Business Profile, supplier onboarding, Amazon onboarding, costing and pricing, product listing, AI-enabled website development, Instagram Business, Meta Ads, YouTube, influencer outreach and social-media assets

Team Structure:
10 student teams

Documented Teams:
Avora, Brand Nova, Gen-Z, Infinique, Noventra, Penta Nova, Quorix, Sea Horse, Thrive Nest and Vistara

Key Programme Outcome:
Students gained practical exposure to online business creation, marketplace operations, website development and digital marketing through team-based experiential activities.